Limited Lineup
Quality. Comfort. Timeless Southernite Style.
Level up your rotation with the Southernite Crewneck, crafted from ultra-lux 14 ounce fleece for unmatched warmth, softness, and durability. The breathable, moisture-wicking build keeps you comfortable year-round, while the relaxed silhouette delivers effortless mobility. Garment-dyed for richer, longer-lasting color with minimal shrinkage, this premium crewneck is engineered to look sharp and stay true wash after wash.
Built from premium 14 ounce fleece, the Great River Hoodie delivers elevated warmth, softness, and breathability in one refined silhouette. The mineral-washed finish creates a rich, one-of-a-kind look that won’t fade or shrink, giving every alum a uniquely crafted piece that stands the test of time. With a relaxed fit, sturdy ribbed details, and a functional kangaroo pocket, this is a heritage-grade hoodie designed to honor our Southern roots—and justify every bit of its premium price point.
Who Do We Think We Are?
Private Label Originals is a boutique creative apparel collective powered by Southern University graduates shaping culture from New York to Los Angeles to Baton Rouge. We engineer smart, alternative spiritwear that celebrates Jaguar pride without tapping a single trademark—just pure originality, elevated design, and insider perspective. As entertainment and media veterans, we bring industry-grade creativity to every drop, crafting limited pieces that are curated, clever, and unmistakably ours. This is spirit apparel reimagined—premium, intentional, and built for alumni who move differently.
